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Meanings of the word populism and their changes in czech political debate 2013-2021
Staněk, Jan ; Křeček, Jan (advisor) ; Soukup, Martin (referee)
The thesis "The Meanings of the Word Populism and Their Transformations in the Czech Political Debate 2013-2021" deals with how the term populism and its derivatives were portrayed in the Czech media between 2013 and 2021, with a focus on the periods of political campaigns before the elections to the Czech Chamber of Deputies. In the theoretical part of the thesis, the main concepts addressed by contemporary academic research on this phenomenon are summarized, including the theory of populism as a thin ideology, political discourse, and socio-cultural phenomenon. Furthermore, the contemporary context of the examined period is presented, including the main political actors, the course of election campaigns, and the topics that appeared in the political and media debate during the investigated period. The methodological part introduces the research method used, which is Berelson's content quantitative analysis, and outlines its basic limitations. The practical part first presents the research itself and its parameters, including predetermined hypotheses and research questions it works with. Subsequently, the results are presented, confronted with the hypotheses, and an answer to the research question is sought. Among the main findings of the practical part of the thesis is the revelation of a...
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Selected german publishing groups in the czech press market in 1990's with a focus on development trends of czech periodical press
Zavadilová, Anna ; Köppl, Daniel (advisor) ; Lysoněk, Tomáš (referee)
The submitted Master's thesis conducts a survey of activities of selected German publishing groups on the Czech public press market. The thesis focuses on activities of the companies: Rheinisch-Bergische Druckerei- und Verlagsgesellschaft, the former owner of the company MAFRA which publishes the daily newspaper Mladá fronta DNES, Verlagsgruppe Passau, the owner of the company VLTAVA-LABE-PRESS which publishes the regional Deník and also the company Verlagsgruppe Handelsblatt which has a share in the company Economia which publishes the newspaper Hospodářské noviny. The topic of this thesis is their arrival to the Czech press market, implementation of new press standards, and changes in structure and functioning of selected newspapers and especially new trends in development of Czech newspapers in 1990s and at the beginning of the 21st century. Apart from examination of origins of the success of German publishing groups on the Czech press market and characteristics of the given period of time, the thesis presents information arising from interviews with executives of selected German publishing groups. The interviews were conducted while using methods of oral history and qualitative research. The main topics of the interviews were: reasons why the companies decided to enter the Czech press market,...
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The Approaches of Leading Czech News Media to Content Monetization
Hrivňák, Adam ; Miessler, Jan (advisor) ; Křeček, Jan (referee)
The aim of this thesis is to analyse and compare approaches of leading Czech online news media companies to a content monetization with a strong focus on their applications of an advertising based monetization model, which is in the both cases the main source of their online revenue. First of all, the thesis tends to describe and compare points of strategic attitude of companies to monetization in general, then it presents specifics of the advertising model in selected companies, as well as their approach to current phenomena from the environment of online publishing and online advertising. The selected companies are Seznam.cz - the largest Czech online company in terms of reach and number of visitors, the 2nd company is then Mafra which takes 2nd place in the same terms.
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2017 Czech Govenment Crisis in Czech Daily Newspapers
Marek, Michal ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This master thesis is focused on evaluating media content connected with 2017 government crisis and the influence of media ownership on that media content. The thesis analyses five major daily newspapers. Two of them were owned by Andrej Babiš, one of the two main characters of the crisis, before he put them into the trust fund. The content is analysed by quantitative metrics which are further interpreted. The result of the analysis is, that the influence of media ownership can be observed. MF Dnes and Lidovky are overall more critical to Bohuslav Sobotka than to Babiš meanwhile for example Denik is much more critical to Babiš.
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The comparative study of the media content of daily newspaper MF DNES in the period preceding the ownhership of Andrej Babiš and after the transfer of shares to trust funds
Višňovský, Pavel ; Železný, Jakub (advisor) ; Zunová, Anna (referee)
1 Annotation The bachelor's thesis focuses on the study of media image of the Czech political parties in MF DNES. There are two periods monitored and the daily newspaper shouldn't be influenced allegedly in any of them by the politician and businessman Ing. Andrej Babiš. The first period is defined from the beginning of the political party ANO 2011 until the closing deal with previous owners of the Czech media group MAFRA, the second period begins by the transfer of the Andrej Babiš's shares to the trust funds, and the study ends by his cession from the post of Finance Minister. There is applied comparative analysis and the results of the study are processed in the enclosed charts. The charts are accompanied by a concise script that briefly describes the content of the political articles appearing on the title pages. In the analysis of the daily press is taken account of the current political situation. The study is complemented by the historical and present context of the broadsheet Mladá fronta DNES, as well as the businessman and the politician Andrej Babiš.
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The crisis, mergers, changes in ownership and cosolidation - the economical development of czech media companies in years 2009-2013 and cosequent change of the ownership
Beránek, Jan ; Moravec, Václav (advisor) ; Benda, Josef (referee)
This thesis is dedicated to the significant change in media ownership in the Czech Republic which occured during the Global crisis in 2008 - 2013. In this period almost all foreign owners sold their media to the local enterpreneurs, who took over almost all media houses. This shift happened under generally less comfortable matket conditions, which have hit mostly the printed media. The local enterpreneurs are naturally much more interested in local politics. This text describes these changes and uncovers the economic reasons that led to it, including the extensive research into publicly available, yet not analysed annual reports of media companies. The conclusion is that the foreign owners generally earned well in the Czech market and that they have decided to use the crisis as a good moment to sell. The arrival of new domestic owners caused worries about their possible interference with kontent and by 2017 there are some hints suggesting that they may use the media against the opponents. But there is a fact that may prevent them: the thesis proves how worth the position on the market is. And this should at least limit these efforts.
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Changes in Media with the Arrival of a New Owner. Case Study-MF DNES
Heřmanská, Lucie ; Osvaldová, Barbora (advisor) ; Chudoba, David (referee)
A bachelor's thesis on Changes in Media with the Arrival of a New Owner. Case Study: MF DNES deals with the functioning of periodicals' ownership in the Czech Republic. In particular, it aims to present the current situation in the area with the example of daily newspaper Mladá fronta Dnes, which after many years of operating under a foreign owner, German company Rheinisch-Bergische Verlagsgesellschaft passed into the ownership of Czech businessman and current Deputy Prime Minister and Finance Minister Andrej Babiš. After his entry into the said most popular Czech broadsheet newspaper, doubts began to appear in public discourse on whether media owned by a both politically and entrepreneurially significant person can be independent. This paper therefore monitors changes that have occurred in the Mladá fronta Dnes periodical with the arrival of the new owner, and also whether the media image of Mr. Babiš's person and his interests has been improved upon through the articles of the newspaper. The results presented here were obtained with the use of a combination of qualitative and quantitative methods of analysis, and they show that there has been a substantial increase in contributions regarding the new owner, though their impact was rather negative.
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Marketing communication of MF DNES from 2010 to 2015
Coufalová, Dominika ; Klimeš, David (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis deals with analysis of marketing communication of daily newspaper Mladá fronta DNES. It is divided into two parts: the theoretical and the practical. The theoretical part defines basic concepts of marketing and marketing communication which are completed by specifics in media environment, specifically in the print media. Furthermore, there is summarized the print history of the 20th century in the area of the Czech Republic with emphasis on circumstances of the origin of the focused newspaper as well. The thesis also deals with the current condition of the Czech media market, it presents its current subjects and briefly mentions the development of the print run and readership of national newspapers. Another chapter describes the evolution of the newspaper from the historical and the technical point of view and supplements that comes along with the newspaper. The practical part gives a brief description of how the marketing department works, what is the strategy and newspapers' marketing mix. Much of attention is devoted to analysis of the individual areas of newspapers' communication mix, which were defined in theoretical part. The specific activities that were used by the daily in the watched period are also presented and analysed in the practical part. The last chapter...
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Media image of migration in the Czech media
Wiesnet, Renata ; Šánová, Lucie (advisor) ; Romancov, Michael (referee)
This thesis aims to prove or disprove the hypothesis that the media (Mlada fronta DNES and Lidové noviny), owned by a group of MAFRA, creates the media image of a migratory crisis consistent with the preview of the owner Andrej Babis. This thesis examines articles in the newspapers using quantitative content analysis on this topic appearing between March- December 2015. The theoretical section consists of two chapters; first dealing with the media image and the design of the media mechanism and second, introducing the terminology of migration and migration policy. The Thesis also includes the contextual information, capturing and describing the European migration crisis on the basis of these findings and constructed in the design research. The analytical part incorporates knowledge of quantitative analysis and research positions A. Babis. The conclusion answers the research questions that are for the purpose of writing this paper. This work is based on the relevance of the topic and the possible transformation of attitudes of political parties in the coming elections. Keywords: Media representation, migration crisis, refugees, MAFRA, Babiš, migration, media content analysis, ANO 2011, elections, news values
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